Smart conscious fashion

Meet the Paradigm Shifting Start-up that is revolutionising the fashion world

VIC conscious made in italy fashion europe

Buy it

Find out our handpicked selection of Conscious Brands. We focus on sustainability, ethical & local supply chain, transparency and design.

VIC conscious fashion sharing

Wear it

Try our award winning fashion service to add a pinch of sustainable style to your wardrobe.

Featured Products

We have created the first online fashion service that brings together 100% conscious brands curation, styling, shopping and sharing.

We help sustainability best practices to spread.

We advocate for radical transparency as a new norm in the fashion industry. Beyond sustainability.

4

STYLES

300

ITEMS

5979

SAVED CO2 per USE

3000

OUTFITS

We carefully select Conscious Brands that are Forward-Thinking: they think about the future while creating thoughtful, beautiful and unique pieces right now!

Testimonials

WHY DID YOU START USING VIC SERVICE?

Because I really like this new project! I love its authentic environmental scope & innovative approach for society!

– Federica, freelance journalist

It’s new, fresh and fun! I’ve always loved the idea of borrowing stuff and with clothes it’s no difference… except these are very good clothes!

– Luisa, mom

I love that I can always dress up differently. I can try out new stuff without feeling guilty for the shopping!

Arianna, marketing manager

Get the exclusive Style + Sustainability Guide

#StayATHome Edition

7 days and 11 brands for your full week at home
(with conscious style)

Stay at home conscious sustainable style vic very important choice eco quarantine

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