VIC is the first service based in Europe (📍 Italy) which selects trustable & stylish conscious brands & visionary artisans to make sustainable fashion the new norm for your wardrobe.

You can choose if you want to shop for our carefully curated items or to wear them instead to be cool on your minimalist lifestyle.

We work only with trusted handpicked brands, mostly based in Europe, with ethical and sustainable production.

Awesome style and Beautiful people.

Some items are up for buying only, others for wearing only and others for both.

Looking for the Italian version of this page? 🇮🇹Click here

Award winning “Paradigm Shifting Start-up

Our Values

Design & Esthetics

Social Innovation



Research & Development

Circularity & Sustainability

ethical sustainable innovation design europe VIC

Start-up Journey

VIC has been selected as one of top 3 finalist projects in the SharON Academy award (2019).

SharOn Accelerate is an international acceleration program for the sharing economy concept. Five partner countries from Bulgaria, Estonia, Italy, Poland and Slovakia have joined together to give entrepreneurs the impulse and resources to develop their ideas.

The idea

The idea was born in 2017 while our founder was graduating from a Master in Social Entrepreneurship & Management in Copenhagen. She closely observed the Fashion Libraries trend and she subscribed to many of them, eventually finding out how to radically improve them.

The Problem

Nowadays sustainable fashion is difficult to access. It is difficult to find it in regular shops and, when found, it is noticeably more expensive.

Existing brands need to keep up with an increasingly complex world, environmental restrictions and social policies. They are looking for cost-effective ways to innovate their procedures and product supply chains.

Nonetheless, sustainability is a trend. How can consumers trust brands and engage with them at the same time, so to establish the KNOW_LIKE_TRUST factor all at once, while become more transparent?

Our solution


We have created the first online fashion service that brings together 100% conscious brands curation, styling, shopping and sharing.

We help sustainability best practices and know how spread by facilitating Open Innovation workshops.

We advocate for radical transparency to meet storytelling to increase customer engagement and loyalty.

Find out more here

How it works

VIC is the first service to help you find the most sustainable brands across Europe.

We select. You choose.

You can decide weather you want to buy the items, use the Wear It service or just get in the loop with the latest trends & news curated Sustainable Style.

Our Mission

Making Sustainable Style the new norm.

We work with both B2C and B2B services to increase overall sustainability in the fashion industry.

Our innovative business model focuses on collaborative consumption and technology to support forward-thinking conscious brands.

Safety & Hygiene

Safety & Hygiene are our priorities. We work only with one of the first class machinery in the world: HC Project!

They work with more than 10.000 clients all over the world and own different patent to secure the best ozone cleaning technology.

As for washing and laundry, we rely on trusted partners using only biodegradable soaps.

Social Impact

We are committed to creating social impact by spreading education and infotainment content both online and offline. We inform users and customers with

authentic storytelling about the value of our handpicked items and brands and the positive impact of their individual choices .

When you purchase an item selected by VIC you are supporting a virtuous supply chain of ethically made products.


We believe that every choice counts on this Planet and we want to empower everyone to make a difference, just by choosing smarter.

If you want to join our VICommunity, please do sign up here.

We look forward to start a heart-led conversation with you!

VIC for Businesses

We work only with selected and trusted brands, emerging brands and small artisans.

We do offer a series of services and we facilitate access to market, your brand positioning and international launch.

If you have a shop and you are looking for stylish sustainable products to add to your store, get in touch here.


We surround ourselves with talented professionals that share our same values (media production, legals, art direction, sales & advertising, etc…). If you are interested in collaborating with us or have some idea don’t hesitate to contact us.

Sara Francesca Lisot (connect on LinkedIN) holds a Master in Social Entrepreneurship & Management from Roskilde University in Denmark. Always passionate about environmental sustainability and social innovation, after traveled the world a bit, she conceived and founded VIC start-up.

Mattia Gava (connect on LinkedIN) is our CTO and co-founder. He brings his passion Industry 4.0, Data Analysis systems and his multi-year experience as Quality Manager in a multinational company to measure VIC positive impact.



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