VIC social impact for fashion ethical production


VIC upcoming T Label of Transparency and Traceability sheds light on the people behind the fashion industry, from designers to tailors to middlemen. What is the Human/Ethical dimension of the supply chain?

VIC social impact for circular economy fashion

Circular Economy

Fashion needs a circular economy approach. We created the first of its kind service for helping consumers and companies transition towards a circular approach.

VIC social impact for social innovation sharing economy

Social Innovation

When is the last time we changed our fashion habits? Fashion today is a statement. What you choose to buy and wear directly impacts the wellbeing of our planet, economy and society.

VIC social impact for fashion environmental sustainability


We fully take environmental responsibility for our actions and footprint. Our fashion service helps significantly cut down CO2 emissions. Furthermore we contribute with special projects and education.

Award winning “Paradigm Shifting Start-up

Our Values

Social Innovation

Transparency & Traceability

Circularity & Sustainability

VIC has been selected as one of top 3 finalist projects in the SharON Academy award (2019).

SharOn Accelerate is an international acceleration program for the sharing economy concept. Five partner countries from Bulgaria, Estonia, Italy, Poland and Slovakia have joined together to give entrepreneurs the impulse and resources to develop their ideas.

The idea

The idea was born in 2017 while our founder was graduating from a Master in Social Entrepreneurship & Management in Copenhagen. She closely observed the Fashion Libraries trend and she subscribed to many of them, eventually finding out how to radically improve them.

The Problem

Nowadays sustainable fashion is difficult to access. It is difficult to find it in regular shops and, when found, it is noticeably more expensive.

Existing brands need to keep up with an increasingly complex world, environmental restrictions and social policies. They are looking for cost-effective ways to innovate their procedures and product supply chains.

Nonetheless, sustainability is a trend. How can consumers trust brands and engage with them at the same time, so to establish the KNOW_LIKE_TRUST factor all at once, while become more transparent?

Our solution


We have created the first online fashion service that brings together 100% conscious brands curation, styling, shopping and sharing.

We help sustainability best practices and know how spread by facilitating Open Innovation workshops.

We advocate for radical transparency to meet storytelling to increase customer engagement and loyalty.

Find out more here

How it works

VIC is the first service to help you find the most sustainable brands across Europe.

We select. You choose.

You can decide weather you want to buy the items, use the Wear It service or just get in the loop with the latest trends & news curated Sustainable Style.

Our Mission

Making Sustainable Style the new norm.

We work with both B2C and B2B services to increase overall sustainability in the fashion industry.

Our innovative business model focuses on collaborative consumption and technology to support forward-thinking conscious brands.

Safety & Hygiene

Safety & Hygiene are our priorities. We work only with one of the first class machinery in the world: HC Project!

They work with more than 10.000 clients all over the world and own different patent to secure the best ozone cleaning technology.

As for washing and laundry, we rely on trusted partners using only biodegradable soaps.

Social Impact

We are committed to creating social impact by spreading education and infotainment content both online and offline. We inform users and customers with

authentic storytelling about the value of our handpicked items and brands and the positive impact of their individual choices .

When you purchase an item selected by VIC you are supporting a virtuous supply chain of ethically made products.


We believe that every choice counts on this Planet and we want to empower everyone to make a difference, just by choosing smarter.

If you want to join our VICommunity, please do sign up here.

We look forward to start a heart-led conversation with you!

VIC for Businesses

We work only with selected and trusted brands, emerging brands and small artisans.

We do offer a series of services and we facilitate access to market, your brand positioning and international launch.

If you have a shop and you are looking for stylish sustainable products to add to your store, get in touch here.



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